It doesn’t matter how great your product or service is if you don’t have customers to pay for it, that’s why generating leads is one of the most important part of any sales funnel.
What is lead generation? Lead generation is the process of finding and attracting potential customers. The main goal of lead generation is to pique their interest and get them to provide their contact information.
Get a more detailed breakdown by downloading the lead generation PDF below:
The best way to get started is to choose a lead-magnet idea that matches your needs and goals and then test the effect on lead generation. Adjust your offers until you find the version that generates the most leads. The key to increasing revenue is being able to nurture your leads so that they buy something.
You can even alternate between lead magnets if more than one works. Updated content shows that you’re active and prepared to cater to their needs.