Having an online presence is now common practice for many start-up businesses, yet the process of starting one is unfamiliar. For your benefit, here are 12 steps and tips to guide you through the process of launching a small online business.
1. BUSINESS PLAN
Before you leap in feet first, remember: every good business starts with a good plan. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to know if you’re getting ROI.
A free business plan template can be downloaded from our website. CLICK HERE
2. BUSINESS REGISTRATION
If you are not going to operate as a Sole Proprietor, you must register your business on CIPC. A company registration may vary between R125 - R475.
3. BRAND URLS
Once you have a business name, the first thing you must do BEFORE Branding your business is to purchase and park your domain name.
4. BRANDED EMAIL
Once you have bought and parked your domain name you can add on an email package for R29 per month which will give you a professional email account.
5. BRAND IDENTITY
Start designing the visible elements of your brand, such as colours, design, and logo, that identify and distinguish the brand in consumers' minds. You can use Canva Pro to create all of this for you. Logo, Business Card, Letterhead, Invoices, Company Brochures, Flyers, Social Media posts etc. Canva Pro costs around R220 per month
Canva Pro will allow you to schedule your LinkedIn and Pinterest Posts + Connect to Mailchimp.
6. Lead Magnet
Use lnk.bio's to share all your Social Media profiles and important links with just one url. This link will be placed in your Instagram Bio
Once you have the above you are ready to list your business for free on Google My Business. To further improve your search, make sure to list your business on any Free Local Business Directories.
9. Social Media Channels
Once you have completed the first 8 steps you are ready to create your social media channels. Choose the platforms where you are most likely to find your ideal clients.
10. Create content
Now you are ready to get your business out there.
Create a social media posting schedule
Create posts in Canva
Schedule posts and stories with Meta Business Suite
Post regularly and remain consistent
Make sure you engage with your ideal clients on Instagram
Make sure you SHARE your Facebook posts from your page to local groups where your ideal clients are.
Use LinkedIn's Article feature to start blogging while you don't have a website
The key is to create a bulk content plan that is in alignment with your life so that you can remain consistent!
11. Track and Optimize
Use the analytics on your social media channels, Google and Mailchimp to determine what works and doesn't work for your business. Adjust, review, adjust and review until you find what works best for your clients.
Free Printable Trackers can be found on our website. CLICK HERE
12. Reinvest in your business
In order for your business to grow you need to invest money earned back into your business.
Future investments may look like this:
Social Media Training
If you need assistance with Digital Marketing Management or Training get in touch with us here.